Why are we launching a new website?
Hey Tribe,
January 2024 marks 10 years since we first introduced Be Hippy to the world! We have grown significantly since 2014, selling gear out of our VW bus, Bertha, at concerts and being vendors at festivals all over the US for the first four years of business. To allow our gear to be more accessible, we created a marketplace to sell our goods online in 2014. We’ve gone through a few website iterations on various platforms, searching for the best customer experience possible. As we say goodbye to our old website and hello to something new, we want to thank you for being part of this adventure with us.
So why are we launching a new website? Our old website was not allowing us to scale and grow in the way we had hoped, with limited features, we were unable to offer you the best shopping experience possible. For our employees, it was super clunky on the backend and the user experience was complex. The launch of our new website allows us to have better functionally, a more seamless user experience, a cleaner look, and an overall easier interface for our employees to fulfill your orders.
While the new website is not completely finished, you’ll see new functionality and offers rolling out in the coming months! A new offering that we are extremely excited about are our bundles, which was not possible on our previous platform. You’ll see new collaborations, limited edition items, and so much more.
As we step into the next chapter of Be Hippy, we’re also getting back to our roots by renewing our effort towards sustainability. This will be accomplished by prioritizing our partnership with 1% for the Planet and choosing brands like Superior Ink, who produce textiles ethically and print apparel more sustainably. We’ll be working on collaborations that exemplify our passion for music and the outdoors, in the hopes it inspires our customers, to live your best life. We are so excited for the future of Be Hippy, thank you for all of your support.
Peace and Love,
Bart & Leigh